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Learning Zone

Get to know the investing fundamentals with our explainers, so you can feel more comfortable putting your money to work.

Your questions answered

What’s diversification? How do dividends work? We’ve demystified the jargon for you, with help from multi-award-winning broadcaster and host of This is Money podcast, Georgie Frost.

Most watched FAQs

Select a question below or navigate through subject categories using the right hand navigation.

What is the difference between saving and investing?
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Why is risk important in investing?
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How do I find out my risk appetite?
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What is market volatility?
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When should I start investing?
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What is active management in investing?
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What are the advantages of long-term investing?
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What is compounding?
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What is the difference between income and growth investing?
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What is diversification and why is it important?
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What are global equities?
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What is a multi-manager strategy?
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What is an investment trust?
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What's the difference between a fund and an investment trust?
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What are the benefits of an investment trust?
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Are investment trusts good for income?
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How do I invest in an investment trust?
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Can I hold an investment trust inside an ISA, JISA, or LISA?
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What is a dividend?
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Why are dividends useful?
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Can you get dividends from an investment trust?
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What is a dividend reinvestment plan?
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What is a dividend yield?
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What is a dividend hero?
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How does Alliance Witan's multi-manager strategy work?
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What types of things does Alliance Witan invest in?
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How do you manage the trust so it doesn't take on too much risk?
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How do I get my money back from Alliance Witan if I need it?
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How often will I hear from you about how my investments are doing?
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How do I invest in Alliance Witan?
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How much does it cost to invest with Alliance Witan?
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What is the difference between saving and investing?
0:00View transcript
Why is risk important in investing?
0:00View transcript
How do I find out my risk appetite?
0:00View transcript
What is market volatility?
0:00View transcript
When should I start investing?
0:00View transcript
What is active management in investing?
0:00View transcript
What are the advantages of long-term investing?
0:00View transcript
What is compounding?
0:00View transcript
What is the difference between income and growth investing?
0:00View transcript
What is diversification and why is it important?
0:00View transcript
What are global equities?
0:00View transcript
What is a multi-manager strategy?
0:00View transcript

What is an investment trust?
0:00View transcript
What's the difference between a fund and an investment trust?
0:00View transcript
What are the benefits of an investment trust?
0:00View transcript
Are investment trusts good for income?
0:00View transcript
How do I invest in an investment trust?
0:00View transcript
Can I hold an investment trust inside an ISA, JISA, or LISA?
0:00View transcript

What is a dividend?
0:00View transcript
Why are dividends useful?
0:00View transcript
Can you get dividends from an investment trust?
0:00View transcript
What is a dividend reinvestment plan?
0:00View transcript
What is a dividend yield?
0:00View transcript
What is a dividend hero?
0:00View transcript

How does Alliance Witan's multi-manager strategy work?
0:00View transcript
What types of things does Alliance Witan invest in?
0:00View transcript
How do you manage the trust so it doesn't take on too much risk?
0:00View transcript
How do I get my money back from Alliance Witan if I need it?
0:00View transcript
How often will I hear from you about how my investments are doing?
0:00View transcript
How do I invest in Alliance Witan?
0:00View transcript
How much does it cost to invest with Alliance Witan?
0:00View transcript

What is your financial goal?

Choose your goal from the list below and we’ll let you know what might help you achieve it.

Saving for retirement

Saving for retirement

Saving for retirement is usually a very long-term goal, giving you plenty of time to play with. Make the most of it and choose an investment that gives your savings the best chance to grow – while also being a safe pair of hands.

Some investments, such as Alliance Witan1, are designed with long-term investors in mind. Look out for something with a proven track record of resilience, that has a history of charting a steady course through market ups and downs. Reliable dividends are a plus too, as this tends to mean you’ll get a steady income, even in tough times.

A multi-manager model is also a great way to manage your risk over long time frames. We invest in global equities to capture exciting new opportunities. But - because our fund managers have a range of complementary styles - we’ve carefully spread your risk. 

You’ll also want to check that you can hold your investment in a UK SIPP (Self-Invested Personal Pension) too. SIPPs can offer a few tax advantages, like potential tax relief on your contributions, tax-free growth, and some tax-free cash. 

So, holding a medium-risk, long-term investment in a UK SIPP may help you work towards your retirement goals.

Past performance is not a reliable indicator of future results, and the value of investments can go down as well as up, and you could get back less than you invest. Tax treatment depends on individual circumstances and may change.

 

1. https://www.alliancewitan.com/investor-information

Building a rainy-day fund

Building a rainy-day fund

Building up your financial independence and resilience is all about balance. You want a healthy amount of growth to keep on an upward trajectory. But you also want to feel that growth is reliable, without lots of stomach-churning risk.

This might mean that you look for an investment that aims to outperform a specific market index, such as the FTSE 100 or S&P 500. At Alliance Witan, for example, our fund managers carefully select stocks from all over the globe to try and pick the world’s winners from the MSCI All Country World Index.

At the same time, you want to protect your wealth as well as grow it. Watch out for investments that are diversified, which helps you spread risk. We use a variety of managers, who invest in lots of different regions and sectors to manage the amount of risk you’re exposed to. 

Dividends can help too. These regular payments could hopefully provide you with a reliable source of income you can count on. 

And don’t forget that if you hold an investment within a UK ISA (Individual Savings Account), that growth can work even harder. You’ll be sheltering your money from both income and capital gains tax.

The bottom line – see if you can find a hardworking medium-risk foundation for your portfolio, while other investments might pursue those higher risk or thematic opportunities.

Saving for a deposit on your first property

Saving for a deposit on your first property

Saving for a major purchase like a home can feel a bit unnerving. You want your money to grow and reach your goal faster, but you don’t want to take on unnecessary risk with such a relatively short time frame compared to retirement. So, what do you do?

In an ideal world, you’d hit that comfortable sweet spot between growth and risk. This is where investing can be helpful. Compared to sticking your savings in the bank, investing comes with higher risk, but it also gives you the potential for higher returns. 

A diversified approach can help limit some of the risk that comes with investing. Check for an investment that gives you exposure to a huge range of sectors, regions, and even investment styles. This sets you up for medium-risk growth and reduces your reliance on one market performing well.

If you’re worried about not having easy access to your savings, we can help there. Some investments can take a long time to sell. But, with an investment trust like Alliance Witan, they can be sold and it usually takes just a few days for the funds to land in your account once you’ve requested them1 - providing flexibility when you need to access your funds.

Capital at risk 

 

1. This timeframe can vary depending on market conditions.

Supporting the next generation

Supporting the next generation

Do you want to support a child or grandchild’s future? Whether you’re funding their education or just want to give them a financial head start, it’s important to consider an investment’s long-term growth potential.

A good tip is to look for a proven strategy. At Alliance Witan, for instance, we have a long history of helping people save over generations - turning even small, regular payments into something much greater.

While it’s crucial to remember that trust performance can fluctuate – and past performance isn’t a reliable indicator of future results – our focus remains on delivering long-term value. This is reflected in our track record, which includes 58+ consecutive years of rising dividends1.

Compounding can also do wonders for your loved one’s savings. Those consistent dividends can be reinvested to grow the investment faster or withdrawn to cover education costs when needed.

Held within a Junior ISA (Individual Savings Account), those returns are free from income and capital gains tax, making every contribution go further. This can help you create a more comfortable future for the young people in your life.

Past performance is not a reliable indicator of future results, and the value of investments can go down as well as up, and you could get back less than you invest. Tax treatment depends on individual circumstances and may change.

 

1. Source: www.theaic.co.uk/aic/news/press-releases/dividend-heroes-1 (accessed 11 December 2025)

Earning a passive income

Earning a passive income

When you’re looking for a source of set-and-forget income, your main concern is usually reliability and consistency. What can help you fund your favourite hobbies, or supplement your day job? You want to feel confident that something is coming in regularly, without having to do lots of hard work yourself.

Dividends are an excellent source of passive income. This is where a company may share some of their profits with investors, giving your returns a potential boost. So, look out for investments or businesses that do this regularly. 

Alliance Witan, for example, is a dividend hero, having increased its dividend every year for 58 years.1 Our dividend yield offers a steady income for your day-to-day needs.

You may also want to prioritise more stable returns over the big highs and lows you can get with high-risk investing. A low or medium-risk strategy that focuses on spreading risk with lots of diversification could be a smarter choice in this case. 

In general, investment trusts have a reputation for dividend consistency. Unlike some other types of funds, they can hold back capital from the good years to create reserves for rainy days allowing them to continue paying out dividends, even in tougher markets. 

Altogether, you ideally want a reliable comfort zone within your portfolio – aiming to deliver income you can count on, without losing sight of the future.

Past performance is not a reliable indicator of future results, and the value of investments can go down as well as up, and you could get back less than you invest.

 

1. Source: www.theaic.co.uk/aic/news/press-releases/dividend-heroes-1 (accessed 11 December 2025)

Leaving a legacy

Leaving a legacy

How can you provide security and peace of mind for those who matter most? For many, it’s about growing and safeguarding the wealth you pass on. 

One way to see if an investment is a good fit is to look at its history. Has it helped families grow their money over multiple generations? Does it have a focus on long-term investing? Although past performance is not a guarantee of future returns, these can indicate whether the investment’s strategy is aligned with your goal.

Global diversification can be important too, as it reduces reliance on any one region, sector, or style. Over the years, this spreads risk and can potentially mitigate any big market downturns.

Most importantly, you should find your and your family’s comfort zone. Striking the right balance between growth, income, and risk. That way, your investments not only work for you today, but stand the test of time for those you want to provide for tomorrow.

Learn more about how we invest

We’ve honed our investment process and principles over generations. You can find out more about them and our expert fund managers.

How could your money grow?

See how investing can make your money work harder than holding cash. Our investment calculator shows how an investment would have grown based on historical performance.

Important information

This is a financial promotion that has been approved for issue to UK Retail Clients, by Towers Watson Investment Management Limited (TWIM), authorised and regulated by the Financial Conduct Authority, (FRN 446740). Please refer to the KID and any other relevant documentation before making any final investment decisions.  This video includes certain information, and materials prepared for Alliance Witan PLC (the Company) by TWIM. Alliance Witan PLC is listed on the London Stock Exchange and is registered in Scotland No SC1731. Registered office, River Court, 5 West Victoria Dock Road, Dundee DD1 3JT. Alliance Witan PLC gives no financial or investment advice. © Copyright Alliance Witan PLC. Tel: 01382 938320.

Unless stated specifically otherwise, this video is not a recommendation, offer or solicitation to buy or sell and any prices of quotations contained herein are for information purposes only.

This video has been prepared for general information purposes only and must not be relied upon in connecting with any investment decision. Under no circumstances should this video or any of the information contained within it be considered a substitute for specific professional advice. Potential investors should seek independent financial advice from a financial adviser who is authorised under the Financial Services and Markets Act 2000 before making any investment decision.

All financial investments carry risk. The value of an investment, and the income derived from it, if any, may go down as well as up and an investor may not get back the amount invested. Past performance is not a guide to future performance. This document contains certain forward-looking statements with respect to the financial condition, results of operations and businesses and plans of the Company and its subsidiaries (the “Group”). These statements and forecasts involve risk and uncertainty because they relate to events and depend upon circumstances that have not yet occurred.

The views expressed are the opinion of the managers appearing in this video and are not intended as a forecast, a guarantee of future results, investment recommendations, or an offer to buy or sell any securities.

The views expressed were current as of the date of publication and are subject to change. There are a number of factors that could cause actual results or developments to differ materially from those expressed or implied by these forward-looking statements and forecasts. As a result, the Group’s actual future financial condition, results of operations and business and plans may differ materially from the plans, goals and expectations expressed or implied by these forward-looking statements. The Company undertake no obligation publicly to update or revise forward-looking statements, expect as may be required by applicable law and regulation (including the Listing Rules of the Financial Conduct Authority). Nothing in this video should be construed as a profit forecast or relied upon as a guide to future performance.